Thursday, June 23, 2011

And Pottermore is...


Last Friday, I wrote about how J. K. Rowling led fans on an online scavenger hunt to a mysterious website,, set to launch today, June 23. 

Internet speculation ensued that the website could be an e-bookstore or an multiplayer online role-playing game. Now there appears to be new evidence for the game theory.

The Times UK reported that it has received an official marketing memo, apparently by mistake, talking about the project in more detail. The paper says the memo "suggests that is a sophisticated online game that contains clues wilth the help of Google Maps to prizes that are hidden in the real world. These are an unstated number of magic wands secreted in Britain and America, and possibly other countries." is supposed to be officially announced in a few hours if you watch the clock on Youtube

The Times UK notes that it is "not clear whether the treasure hunt is Pottermore itself, or merely a marketing drive for another product," and it is also unclear whether the memo was actually accidentally leaked or is simply a savvy marketing ploy.
Given the playfulness and secrecy surrounding the unveiling of, it is very possible that this trick was orchestrated by the people behind the new venture.

And we all know! Harry Potter and the Deathly Hallows 2 is coming out on July.
And "The Wizarding World of Harry Potter" in Orlando (USA) is coming with some new things. Facebook page here

Oh! Pottermore has a page on Facebook with 7.345 'Like' fans and on Twitter on @pottermore  - only 3 tweets and 82.542 fans (3:00AM CET)

Well! Now I'm taking some days on holiday, andd I can not follow the news. I'm off of devices and social media, completely, I hope :-)

So, the posts for the rest of the week are about Languages curricula! 

Harry Potter saga in the classroom! You will find on two different blogs Blog dos Caloiros (Portuguese language)  and BlogSkidz (French Language) for my students as an open resource. They are open and you can mproving your skills in Foreign Languages.

  • BlogdosCaloiros - Portuguese Language:

Ante estreia Harry Potter 2


Fãs de Harry Potter! Vejam só!

O maior fã de Harry Potter

Harry Potter apoia Children in Need

Emma Watson?

JK Rowling ganha Prémio Hans Christian Andersen

À Descoberta de Harry Potter

JK Rowling e os direitos de autor



JK Rowling e Harry Potter

O  fascínio dos livros

  • BlogSkidz - French Foreign Language:

Harry Potter et les Reliques de la Mort (interview)

Jeux Vidéo: Harry Potter spells

Première Harry Potter à Londres

Do you remember Languages Matter! Of course you do! So, waiting for Pottermore, practice a little bit your skills on Portuguese and French  languages!

"If languages do not exist, the culture will disappear."

Irina Bokova, Director-General of UNESCO


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