Saturday, December 7, 2019

Schools : E.T. Holiday Reunion : a commercial ? Why not !

A Holiday Reunion
XFinity, 2019

Christmas Season approaches. So well, this Thanksgiving, E.T. did more than  a 'phone home', he came home - at least for a little while...

The iconic extraterrestrial from Steven Spielberg's 1982 hit movie E.T. appeared in a new nostalgic Xfinity commercial shown last Thursday. And at over four minutes long, it's a lot like a super-short sequel to the Oscar-winning movie.

A Holiday Reunion
XFinity, 2019

The short film brings E.T. back to Earth, where he shows up at the home of his old pal Elliott, played by a now-grown Henry Thomas, 37 years after the two met in the film. 

"A lot has changed since you were here," Elliott says, and that's an understatement.

After 37 years, E.T. comes back to visit his friend, Elliott, for the holidays. During his stay, E.T. learns that Elliott now has a family of his own and that technology has completely changed on Earth since his last visit.

E.T. the Extra-Terrestrial
Steven Spielberg, 1982

E.T. was the most popular movie of the 1980s. Me and my kids went to the movies. And everyone cried at the end with this touching story between Elliot and the lovely allien E.T. (called E.T., condensing Elliott’s own name).

It humorously and movingly portrayed grade-school kid Elliott (Henry Thomas), feeling lonely during his parents’ separation, as he develops a friendship with an alien from outer space.

A Holiday Reunion
XFinity, 2019

E.T. meets Elliott's family and learns about Earth's new technology (XFinity commercial), including a freaky virtual-reality dinosaur game. 

Using a device of his own, E.T. shows his Elliot an image of his own far-off family. 

And there are plenty of nods to the original film, including E.T. maintaining his love for Reese's Pieces, the flying bike scene, and Elliott's son wearing pajamas that look like those his dad wore in E.T

A Holiday Reunion
XFinity, 2019

The ending, while a bit sad, is a sweet completion of the holidays are for reuniting with family theme that runs through the ad.

"The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people's minds and hearts," (...) "It's really a win-win."

Henry Thomas

Fans seem to think so, too. In 16 hours, the YouTube version of the ad had been watched more than 1.8 million times.

A Holiday Reunion
XFinity, 2019

The extra-terrestrial is a squat, brown-skinned, wide-eyed creature with whom white-American suburban-boy Elliott experiences telepathic empathy: psychological projection made real.

E.T. the Extra-Terrestrial
Steven Spielberg, 1082

E.T. was instantly beloved. Coming after the cornball antics of Star Wars, "it raised the stakes of what popular cinema could express and tapped the universal need to be understood." 
Spielberg film made the process of identification that accompanies a child’s personal growth and maturation seem almost magical.
However, there are some critics. No matter the commercial, will be a lovely resource to bring back the real E.T. film to our days children at school.

Although some criticism, the commercial brought back some of the magical of the real movie E.T. by Steve Spielberg.
Why not to include it into your school curriculum as a motivation to explore the Narrative with E.T. by Steven Spielberg. 
It will be a lovely resource to bring back the real E.T. to our days children at school and watch how Steven Spielberg’s iconic movie came back to life for Xfinity’s holiday short story after 37 years.
Teens love technology, right?! It will be interesting to complete the narrative in E.T. with the make-of Family Reunion.

Remember, everything is possible when we want to have the attention of our students into the school curriculum! The important is how you will introduce new staff into your lessons and how to explore it in a pedagogical way. 


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